Macropix is an Italian company that provides LED screens for professional use of superior, certified quality both for indoor and outdoor applications. The products are accompanied by added-value services like consulting, engineering, software development, installation, maintenance. Macropix LED displays can be used for advertising, retail, corporate, sport, rental & staging and public information.
The unique and innovative solutions by Macropix are based on differentiated products, result of the intelligence, skills and experiences in electronics, electric, mechanical design of a dedicated and passionate team.Read More
For FIDA, the concept of visual emotions is to express the ongoing effort to organize, concentrate and display images and emotions, generating a symbiotic relationship between the contained information.
Exclusive and unique designed Totems and Kiosks suitable for prestigious locations, also available in double sided configurations. All Totems and Kiosks are available as frontal anti-glare glass and frontal compass opening with elegance and durability without compromise.
A line of professional anti-vandal Totems and Monitors for use in open spaces without direct sunlight. Robust structure, customizable in colors and finishes available in a wide range of sizes and configurations.
Ultra thin monitor with an exclusive design, all frontal glass, no cables in sight and integrated industrial PC within the structure and perfect adherence to the wall. Frontal opening system and anti-theft installation fastening brackets.Read More
Face and eye tracking techniques have been increasingly used to measure attention and interaction with digital, in a number of environments like retail and digital-out-of-home. This has helped inform improved use of the message and degree of animation, whilst reiterating that the consumer will generally react to digital advertising and movement differently in each environment. This insight helps advertisers understand the complexities of the moving message and reinforces that digital OOH should be used as a medium in its own right and not as a surrogate for TV commercials.
Proof of play is the term used in digital signage to describe the summary playback reports and the raw play logs. Proof of play is the equivalent of tearsheets in newspapers and of online exposures served to a web page. While it seems obvious that proof of play should report on which ads were actually displayed on each screen and when, most of these reports only register which content was played by the playback device at best, not on the screens connected to it. If one or more of the screens are off or disconnected from the player, the proof of play would not detect that in many cases. This leads to the wrong count of ad plays, distorted count of impressions and the wrong conclusions in the post-campaign analysis. So by saying ‘provide Proof of Display versus proof of play’ we want to stress the importance of reporting of what really matters: playback at the screen level.Read More